Visiting and Enjoying - Introduction

The Isle of Wight is well known as a destination for tourists, but is most often associated with more traditional seaside holidays or the international Cowes Week sailing regatta.  The resort and coach trip holiday market is still an important part of the tourism sector on the Island.  The short break market is increasing, with tourists often wishing to take part in specific activities such as bird watching and walking.  It is here that the AONB can offer a distinct marketable resource, encompassing all of the natural, historic and cultural elements that make visiting and enjoying the Isle of Wight AONB a memorable experience.  By providing information, we can increase visitors' enjoyment of the Isle of Wight AONB and secure its protection.  Giving an insight into the qualities, complexity and intricacies of landscape character will enable visitors to share in the 'sense of place' afforded by the designation.